The event landscape is constantly evolving and 2025 is poised to be a year of exciting innovation and engagement. As we move forward, several key trends will likely shape how events look and feel, particularly within the B2B space. Here, we look at five key ones… 1 Harnessing AI to help power events In 2025, AI will move beyond being just a topic discussed at events – it will become an integral part of the event planning and execution process itself. For instance, AI-powered tools can help generate creative concepts by aiding in brainstorming, theme development, even content creation. Additionally, AI algorithms can analyse attendee data to personalise experiences by tailoring invites, agendas and other communication. AI can also streamline logistics by...